Messaging & PR materials
Find the story. Make it usable.
Core messages, media pitches, press materials, FAQs, and spokesperson talking points.
Benjamin (BJ) Courchaine
Clear thinking.
Human stories.
Useful change.
I help people and organizations find the story, shape the message, and make the next step clear.
Communications · Storytelling · Practical AI
Public relationsEmployee communicationsContent & creative strategy
Consulting
Thoughtful strategy.
Hands-on help.
Thought leadership & content
Turn expertise into a clear point of view.
Article development, executive posts, editorial planning, and practical content calendars.
Campaigns & employee communications
Help people understand what comes next.
Campaign concepts, event messaging, leadership updates, and employee change communications.
Ideas & perspectives
A few things
I’m thinking about.
Change communications
A change announcement is not a communication plan.
A useful rollout answers the questions that arrive after the first email.
Practical AI
AI can move the draft forward. Judgment still owns the message.
A practical role for AI in communications, with human responsibility at the center.
PR & employee communications
What PR can teach employee communications about relevance.
Respect the audience’s time. Find the real question. Make the next step visible.
Independent communications consulting
Let’s make your next
message clearer.
Bring the challenge, the audience, and the question you’re trying to answer.
Start a project inquiry